Four years of work across architecture and brand design. I trained as an architect, which is where I learned to see people and function before surface. A stint as a junior architect, then Yellow, a creative agency in Mumbai, where I moved from designing identities to setting the strategy behind them: research, positioning, design direction across packaging, campaigns and digital, and mentoring the designers who built the work out.
The MS in Strategic Design and Management at Parsons (2024 to 2026) put language to what the agency years taught by hand. It also produced Waterworks, a business-model engagement scoped through Parsons, and Articurate, a research project that became a product.
I'm now based in New York, and looking for brand strategy work with agencies that collaborate on the problem and not just the delivery.
Reach out abhinav.pahade@gmail.com · Resume (PDF)