Abhinav Pahade,Brand designer and strategist,New York.

I'm a designer who solves brand problems. Five years so far, first in Architecture and then brand design at Yellow. Somewhere in there I started running the research and defining the direction before the work began, and it was these parts of the job that I cared about most.

Architecture still decides how I work. It trained me to think in systems and grids, in things that have to hold up at a scale you cannot see from the drawing, and to treat form and function as one problem rather than two that happen in order. Brand design is where that instinct got to move faster, and where I get to work in images and colour instead of concrete. A Master's in Strategic Design at Parsons followed, and that is where I learnt to hold the cause and the craft in the same hand.

Photography is the oldest practice and the way I pay attention. Lately it is the night, and what the night does to a street. Mumbai and New York blur into each other after dark, which is also when the comparison is at its clearest, and I follow the blur rather than resolve it.

Design to me, is art with strategy attached. The art draws collective attention, and the strategy can create collective action. And I believe the world could use some attentive collective action right now.

Reach out abhinav.pahade@gmail.com · Resume (PDF)