Which is to say that I solve problems creatively, mostly by talking to the people who have them. A problem usually surfaces in one form, while its solution needs to take another altogether. This has put me to work in spaces, on packaging, on screens, and inside balance sheets. The projects I'm proudest of came from being in the room while the problem was still being decided, and staying long enough to find out whether we got it right.
My Masters in Strategic Design from Parsons School of Design is where I learnt to hold the cause and the craft in the same hand. I'm now looking for brand strategy work, at agencies that collaborate on the problem, not just the delivery.
