VoiceCare builds AI agents that take on healthcare's administrative grind: benefits verification, prior authorisations, claims. Yellow was briefed to build the brand it would go to market with, for an audience of hospital administrators and investors at once.
An AI company in healthcare, about to launch an agent called Joy that people would speak to.
The brand had to carry tech-company confidence and healthcare-grade trust at once.
We read it as health-tech and built the first moodboards that way. Scrub greens, clinical whites.
The founder corrected us on the first call and kept correcting. He couldn't describe what he wanted, but he knew straight away when something was wrong.
A care brand with a voice interface, not a health-tech company. Every reference was from the wrong shelf.
The gradient went forward and the palette was rebuilt around it. The charge of the technology at the extremes, softer mauves holding the care between.
A designer on the team cracked the mark, a soundwave that resolves into a heart. Its curves and weights were set, the circle it arrived in dropped, and the information architecture, interface and motion followed.
I led the strategy and the design direction, a designer on the team cracked the mark, and the Creative Director made the final creative calls.
By the third round we put six marks in front of the client. Five were waveforms, geometry and a spark. One was a heart.
We had avoided the heart because it is the most exhausted shape in care. The founder pushed us to it, and he was right.
VoiceCare went to market with the identity and raised a $4.54M seed, led by Caduceus Capital Partners with Bread and Butter Ventures and the Mayo Clinic participating.
The brand is live at voicecare.ai.
