First, I find the
cause driving a brand.
Then I craft it too.

Hi! I'm Abhinav.

I'm a designer based in New York, who solves brand problems. My five years of experience are split across architecture and brand design; meaning that I learnt words like “grid” and “composition” drafting plans and sections, before applying them to create brands as systems. So far, my best work happened at Yellow while leading the brand team across projects that spanned art direction, identity design, packaging and digital design.

The MS in Strategic Design from Parsons, is where I learnt to hold the cause and the craft in the same hand. I'm now looking for art direction and brand design roles on teams that collaborate on the problem before they deliver the solution too.

Reach out abhinav.pahade@gmail.com.More Info

More Work

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Hindustan Unilever OZiva
Category research, Brand strategy and Packaging
Backbay
Brand Positioning, Identity Design, Packaging design and Art direction
GM Syntex
Brand strategy, Identity design and website
VoiceCare
Identity design and website
View More
Capabilities
Brand strategy
Art direction
Identity design
Packaging
Digital design